About Us



We believe that luxury makes its presence felt, rather subtly. We feel that international means excellence in quality and comfort.

We think that ‘premium’ is the outcome of sheer minimalism. We are ‘PRIMO’ – The international furniture store spread across 4 Levels of a generous 10,000 sq. ft., in Powai.

PRIMO was initiated in 2009 with a vision to offer connoisseurs of art with contemporary, functional furniture that are high on their style quotient. Over the years, the brand has created a niche for itself for showcasing a melange of brands with distinct identities, under one roof.